Goodbye Baby Phat. That’s what Kimora Lee Simmons is saying to the brand she helped to build. She announced thru twitter on Friday that she will be stepping away from her position as creative director.She released a statement saying:

“After 14 years of conceiving and nurturing Baby Phat, it’s time for me to move on and further expand my other businesses and create a new phenomenon. I adore all those who have faithfully been with me since the beginning. I’m forever dedicated to my family, fans and customers.  My inspiration has always come from the fabulous women who have been with me through the years as we’ve grown from young party girls to power players! We’re ready for our next journey together and we’re taking a whole new generation of incredible young women with us. Girl power unite!”

Kimora has become synonymous with the Baby Phat brand so it will be interesting to see the creative direction the brand takes after her Sept. 1st departure. In the meantime Kimora will continue to work on her three labels Kouture by Kimora, KLS, and Fabulosity, and of course her reality show, Kimora:Life in the Fab Lane.